Do you need a marketing automation tool? Which is the best marketing automation tool, Acton or HubSpot? Well, having a quality product or service is not always enough as it can be difficult to let the public know that what you have to offer is the best.
The best way to get the public to know about your products or services is to get the information out there in ways that the public can easily find and see what you have.
When it comes to getting your business out there, you need marketing automation in business.
Marketing automation in business is a process that allows you to automate many of the tasks involved in online marketing for your business. This process allows you to save time, improve your productivity and efficiency, and help your business grow more effectively.
This article will compare Acton Vs HubSpot marketing automation tool. Let’s explore which one is more suitable for you.
Why Should You Use Marketing Automation Software?
Marketing automation software has become an integral part of many business marketing strategies. However, there are many company owners out there who still have no idea what marketing automation software is and how it can help to grow their business.
The marketing automation industry is projected to top $25 billion by 2025, so it’s safe to say the software will be a big part of a successful digital marketing strategy. But what exactly is marketing automation software?
Marketing automation is a way for businesses to enhance visibility through compelling content, cross-channel campaigns and one-to-one communication. It’s the automated way for companies to generate more leads, nurture relationships with customers and further convert them into lifetime brand ambassadors.
There is no doubt that all types of businesses today are revamping their marketing efforts and re-strategizing how they reach their consumers. After all, digital marketing is a booming industry, and it’s growing every day. So, what are you waiting for?
What is Acton?
Acton is a marketing automation platform specializing in B2B, B2C, and email marketing built to meet the actual needs of modern day business.
Acton’s software allows users to send email newsletters, promote deals, and engage customers with various features like live chat and surveys right from their website.
Acton is different by offering an all-in-one integrated system. They allow their customers to manage multiple aspects of their business in the same place; they save time and money by creating fully customized marketing campaigns without paying for extra licenses.
Acton is also extremely flexible; they work with customers to customize their campaigns specifically for their business needs.
Key Features of Acton Marketing Automation Software
Acton is a powerful sales, marketing and customer growth platform. Here are some key features of this marketing automation software:
Unlimited number of contacts – Acton allows you to build the most accurate, up-to-date and complete contact database for your business by combining contacts from social media with those from your website, external databases and more.
Full featured CRM – Acton combines the contact database with a CRM (customer relationship management) software. This lets you manage your business most effectively including sales email tracking, nurturing leads, managing customers, managing sales opportunities and following up on prospects.
Full featured email marketing software – From creating and sending email messages to tracking campaign performance, Acton’s email marketing software has everything you need.
Full social media integration – It provides all the tools you need to create, manage and measure your social media campaigns.
Acton’s main features include:
- Email and Social Media Marketing
- Digital Marketing
- Call Tracking and Analytics
- Personalized Posts and Emails
- Online Forms
- E-Commerce Integration
- In-house Customer Database
- Event Management
- Lead Capture
- Data Management Platform
Acton helps companies of all sizes automate their marketing tasks. The software saves time, increases revenue and integrates with a variety of platforms to help businesses of all sizes.
Every part of Acton offers easy integrations, while helping businesses automate the tedious aspects of marketing.
What is HubSpot?
HubSpot’s CRM platform contains the marketing, sales, service, operations, and website-building software you need to grow your business.
What does that mean? It means that you have one place from which to manage everything. There are no separate products for your marketing automation, customer support software, or social media management.
Everything is connected and can be managed from within the CRM system. HubSpot CRM is a software platform that allows you to connect your entire operation and collaborate with your team.
As a customer-driven business, Hubspot empowers you with the right tools and features you need to build meaningful relationships with your customers.
Key Features of Hubspot Marketing Automation Software
HubSpot is the leading inbound marketing SaaS company. Inbound marketing is a kind of internet marketing, based on attracting visitors to a website through content and activities with the goal of generating sales leads and increasing revenue.
HubSpot has a range of software products that help businesses to implement an inbound marketing strategy, including content marketing software, lead generation software and social media marketing software.
By using its platform to create, track and share your company’s content, HubSpot helps you attract new leads, connect with customers and grow your business.
HubSpot’s main features include:
- Contact Management
- Website activity tracking
- Opportunity pipeline (Deals)
- Task Management
- Email integration and tracking
- Call integration
- Extensive marketplace
- Custom objects and properties
- Snippets & Templates
- Meeting Schedule tool
- Quotes management and payments
- KPI dashboard
- Sales automation
- ABM tool
- Lead scoring
- Lead rotation & assignments and 27 more features
You can build an email list through opt-in forms that you can embed on your own website.
HubSpot also has a key feature called “Site Search”.
That’s where, after building out your own website and all the pages that you might want to include on it, you can make search boxes for visitors to search through all your content.
You can even make different keywords for different search keywords for users who are looking for specific types of content.
At HubSpot, they also have “Lead Scoring”. It’s where you assign different weights to different behaviors, like if someone signs up to receive your newsletter, they get a certain number of points.
If they sign up to join a webinar, they get more points than if they just give you their name and email address. If they download an ebook, they get even more points.
Hubspot Vs. Acton: Which is Better?
As a huge marketing automation software company and with similar offerings, Acton and HubSpot have set the standard for innovative, effective marketing automation solutions.
“Two of the best marketing automation solutions on the market, HubSpot and Acton, are both established and well regarded solutions in the world of business tools. The question then becomes, which is better?
HubSpot’s chat tool is great because you can directly message customers who have visited your website. You can create a chat widget to display on your website so customers can chat with you in real-time.
In terms of analytics, there is no question that HubSpot blows Acton out of the water with their reporting capabilities.
Get started with HubSpot CRM and enjoy free dial.