Email tracking is a great way to know who opens your emails and how they interact with them. When it comes to your sales email, a little information can go a long way in building trust and driving conversions.
Email marketing has become the leading digital marketing channel for brands, and the data shows it’s not slowing down.
Sales email tracking will allow you to see exactly when and who opened your emails. It will also allow you to see the exact time of the clicks and the length of time spent on the page.
What is the Importance of Email Marketing?
In this age and time, it is necessary for one to utilize all means to be able to promote goods or services in any business. It is through email marketing CRM that this can be achieved. It is through this that you are able to make contact with potential customers, who might appreciate your product or service.
If at the end of the day, they will still feel that they do not need your product or service anymore, then you would have at least made contacts who can yield business opportunities in future.
It is a given fact that you cannot directly approach every single person or business place for your products or services because you are bound to get rejected sometimes.
This is why you make use of the internet to send out information about your company via email marketing.And, it can change your entire business scenarios overnight.
Why Track Email?
Email marketing is a key element of your online business strategy. You’ve identified your target audience and you send them a lot of promotional emails. This can be a challenge because there is no direct way to tell if your campaign is profitable.
Putting a clickable tracking link in the signature of each email you send can be the best way to evaluate the success of your email marketing campaign, and this way you’ll know exactly which products are popular and which ones need improvement. The best part is that it’s free and easy to do.
There are actually two ways to track your sales: you can Google “email tracking software” and find a bunch of expensive tools or you can use a free and simple alternative: HubSpot Marketing Hub.
HubSpot email tracking software is great because you can use it from any computer, phone or tablet and it works directly inside mail.
Key benefits of email tracking:
- Email is the most important digital marketing channel.
- It is the highest ROI marketing channel.
- Email is the most direct marketing channel.
- By tracking the performance of your emails, you’ll be able to make better decisions about your email marketing strategy – in fact it’s CRITICAL if your email marketing strategy is working.
These are just a few of the reasons why marketers of every size and every skill level should be tracking their email activities.
How Email Tracking Eliminates Guesswork?
If you’re like many people, you might know that email plays a huge role in e-commerce, marketing, and advertising. In fact, email has the power to increase sales and drive traffic.
The era of email tracking is here, and the benefits are huge. Marketing has never been more precise, and your campaign’s ROI has never been more achievable.
Email tracking allows you to see where your emails went after they were delivered. It tracks who opened the email, when they opened it, and even how they interacted with it. All of this data can be accessed through an external link after the email was sent.
It’s possible to send thousands of emails per month and never know if your audience is opening them, or if the email subject lines are popular or unpopular. Email tracking removes this guesswork from the process.
It’s also a great way to be sure you’re sending emails based on the preferences of your subscribers. If you’re sending a certain type of sales email once per week, but one person opens them every three days, there’s obviously something wrong with your timing.
Conversely, if one person opens 10 sales emails in a single morning, you know you have the right audience for that kind of communication.
Another benefit of email tracking is the speed at which you can receive your data. Most programs allow you to access reports almost instantly after the emails were sent out, so you can see how your campaigns are performing as they happen.
If adjustments need to be made, they can be made quickly and easily. Without tracking, it would take much longer to get any numbers back.
How Does Hubspot Track Emails?
In order to track emails, you must use a Hubspot-branded email template. This is because Hubspot uses the tracking template to inject special codes into your emails that allow it to keep track of where the email was opened, when it was opened, and which links were clicked.
If you are using a non-Hubspot branded email template, you will not be able to track clicks, opens and other email metrics.
That being said, they have a “built-in” solution that allows you to track non-Hubspot branded emails using the Hubspot API.
In order for you (or your developer) to make this work, you will need a developer’s API key from Hubspot. You can find more information on how to obtain an API key here.
Why is Hubspot the Best Sales Email Marketing Software?
Email marketing is an essential component of a modern day business. In fact, according to the Direct Marketing Association (DMA), marketers who have implemented an email strategy see ROI in the range of 8-25x.
According to the HubSpot website, their main objective is to “help you attract, convert, and close more leads.” In order to do this, they provide a suite of software tools to help you run your business.
The various tools provided by HubSpot include content creation software, marketing automation software, analytics software and sales funnel software.
When it comes to running an effective email marketing campaign, HubSpot has many tools at their disposal – like lead scoring and email templates – that can help maximize your chances of success.
Additionally, HubSpot offers various templates that you can customize depending on the type of email marketing campaign that you’re running. So, what are you waiting for? Start your sales email tracking today. Get started now and enjoy a 14 days free trial.