Is HubSpot Marketing CRM All You Need? Marketing CRM is one of the best solutions that you can use to make your business successful. Through the tool, you can not just measure your marketing campaign, but also effectively distribute them.
The data and metrics that you can get through marketing CRM are useful to make better decisions. As a result, you can optimize your marketing efforts and maximize your ROI.
As with any other business tool, you need to choose an effective tool that can help you in making your business successful.
Without being able to track the metrics of your marketing campaign, you will never know its success of it.
Only by using a good marketing CRM tool for this purpose, you will be able to save costs and optimize the use of your resources to get the best possible results.
This is why HubSpot marketing CRM is one of the best solutions that you can use to make your business successful.
There is no doubt that content marketing has experienced unprecedented growth and hype in recent years. Marketers are making big bets on content marketing, but is it really delivering on the promise?
What Is a Marketing CRM?
A marketing CRM is software that allows you to stay in touch with your contacts, keep track of all your communications and interactions, and use this data to boost your business in real-time.
You can use it for a variety of things: managing leads and prospects, selling, and building long-lasting relationships with your clients. A marketing CRM allows you to effectively create and execute targeted marketing campaigns.
What to Focus on to Buy a Marketing CRM?
Certain marketing software is suited to certain industries, job roles, and company sizes. With this post, I’d like to share some questions that can help you focus on what to look for when buying a marketing CRM.
When choosing a marketing CRM (customer relationship management), it’s important to know what you’re actually trying to achieve with a marketing CRM.
If you want to start your own business you need to know the basics, which is why we’ve put together a nice little guide for you. So, what should you focus on when buying a marketing CRM?
Here are some areas we recommend paying attention to:
1. Ease of Use
First of all, does the system have an easy-to-use interface? Spend some time with it and see if you can figure out how to navigate around with ease.
The key to choosing a marketing CRM is focusing on the core features that matter most. The features above apply to both the enterprise and mid-market (or smaller) level businesses.
While there are of course other features to consider, the ones above are what we believe to be most important.
One of the biggest challenges we face when it comes to the marketing department is understanding what their role is in regards to CRM.
This was one of the prevailing factors that led to our previous success or failure when it came to CRM implementations. So what should a marketing department be doing in regards to CRM?
Technology should always be one of your keys to success, but if you are not focusing on the other three, then your technology will not be used properly.
Your company is your primary focus. You need to be thinking about how your company is moving the business forward. What is your sales collateral? Is it up-to-date? What are you doing to bring in new prospects?
Do you have a sales pipeline for prospects? Your success should be measured by how many businesses you have in the pipeline and how many closed transactions you have each month.
Why Knowing the strategy and processes of CRM is Important? The major reason for the requirement of a CRM is to keep all your customers, their information and your interaction with them in one single place.
If the company has a CRM that acts as the backbone of its marketing, it can achieve the following:
- The account manager can get access to customer information anytime and anywhere, this ultimately helps improve the productivity of the employees as they will be able to work on multiple tasks at the same time.
- It also enables companies with a strategically planned and executed plan and also helps them in dealing with the customers in a better way.
- It allows companies to automate their marketing campaigns and sales funnel, thus saving money and time.
- It also helps companies monitor their customer base and track any potential threats.
- It also helps in filtering out spam or unwanted emails.
For example, “Snooze”, a part of Google Inbox, allows users to snooze emails until a later time like tomorrow. This is one of the features that only an efficient CRM can provide.
Businesses are now majorly dependent on CRM (Customer Relationship Management) for the management of all their business-customer relationships. In today’s world, every business depends on relationships with its clients.
All the successful businesses with loyal customers know how to keep all the stakeholders in one place and that is CRM. There are many insecurities faced by businesses while managing their clients and prospects.
One of them is having a CRM but not using it in the right way. Having a CRM is not sufficient, your all troubles are solved, and you need to execute the system effectively.
As technology becomes more and more important in the business world, most companies have built their own solutions (customer relationship management systems) to capture and store valuable information.
As a result, they are able to understand their customers better, but also increase their spending.
CRM is not just to help companies with day-to-day operations, it is also an important part of running a team, especially when it comes to project management.
Marketing CRM solutions are often bundled with other solutions that offer different types of help for small businesses.
How Can a HubSpot Marketing CRM Benefit My Business?
If you’re just starting out, you’ll have the option to choose a generic CRM or a marketing-specific CRM.
The difference between the two is that a generic CRM will be useful for managing contacts, tasks and notes. A marketing-specific CRM, on the other hand, offers additional features as well as templates and integrations with marketing automation tools.
It’s the genius behind any successful business. And it can be the key to unlocking all kinds of new benefits, from improved marketing to increased sales and more efficient operations.
So why do some companies burn through so much time and energy trying to improve processes without help?
It boils down to three things: time, money, and know-how.
Searching for a marketing CRM that works can be an expensive and lengthy endeavour, with few guarantees that your investment will pay off. Hubspot is a cloud-based platform that was created to help businesses just like yours streamline their marketing efforts.
How a Marketing CRM Can Help You to Get Better ROI?
HubSpot Marketing CRM is one of the best solutions you can invest in to improve your ROI and make your marketing campaigns more effective because it is a software solution that combines email, social media and other channels into one place.
In today’s digital world, marketing and sales activities are far from being simple. You have to consider the different technologies, automation and platforms to offer your customers a unique user experience.
The modern customer is savvy. They demand simplicity and excellent service. With all these expectations, it is clear that being customer-centric is the only way for you to get a high return on investment.
You need a CRM (Customer Relationship Management) tool that will help you to manage all your data, boost your productivity and capture meaningful insights.
To get better results, you need a marketing CRM that will support your goals, empower your team and make marketing automation easier.
HubSpot is the world’s most powerful marketing CRM, with personalization at its core. It allows you to consolidate customer information and data in one place, sync them across all your marketing channels (CRM, email marketing, social media, text message campaigns, email newsletters/automation …) and get actionable insights through predictive analytics.
With HubSpot, you can easily create custom audiences for your customers based on behavioural data.
It makes it easy to evaluate which channels are driving the most profit for your business and which messages are the most effective with each audience.
Creating automated campaigns for each audience will provide you with a better ROI than ever before.
Is CRM Software Really Increasing Sales?
CRM software can transform the way you manage your customers, but are the benefits only limited to businesses?
Customer relationship management is a tool that helps businesses manage their customers and other aspects of their business like marketing.
CRMs allow you to record information such as when a customer buys from you, how long they have been a customer and what products they buy from your store.
The truth is, even though CRM software might seem only like another piece of software that you need to get running, it’s actually incredibly necessary to the success of most businesses.
No matter where you’re at in your business lifecycle, CRM software is something you need to seriously consider.
Sales and marketing software is one of the most lucrative areas in the cloud market. According to IDC, the software-as-a-service (SaaS) market will grow from $95 billion in 2014 to $173 billion by 2019.
While that growth rate is impressive, there’s one major problem. Even though companies are adopting CRM software faster than ever, sales and marketing professionals are struggling to get their money’s worth.
Is HubSpot CRM All I Need?
When we talk about HubSpot CRM, we have to mention that “HubSpot CRM is not just a CRM. It’s a complete set of marketing tools that help you manage all aspects of your business.
HubSpot CRM will help you track your leads, automate your sales processes, email marketing and more.
As the world’s leading inbound marketing and sales platform, the HubSpot CRM helps you generate leads and convert them into customers. It’s easy to use, allows you to work faster and increases the efficiency of your sales process.
The HubSpot CRM is simple, intuitive, and all-encompassing. I also believe that CRM is all you need to run your business and should be the core of your marketing strategy.
Key features of Hubspot CRM
The latest release of HubSpot CRM puts the tools you need to close more deals at your fingertips.
Here are 11 key features that we’re most excited about:
- HubSpot CRM is a cloud-based, multi-channel customer relationship management (CRM) and marketing automation platform.
- You can build a CRM database for your prospects. This database can be segmented based on contact details, activities, and marketing campaigns.
- You can manage all the tasks related to your leads and contacts from a single place.
- Create consistent and timely outbound campaigns for every stage of a lead’s lifecycle in HubSpot.
- Create personalized drip emails that change based on the actions the leader takes.
- HubSpot CRM can be used for sales, marketing and services.
- It does this by providing a centralized hub for contacts, lead management, social media, email marketing and analytics.
- HubSpot CRM is 100% integrated with the HubSpot Inbound Marketing Platform and is available as part of the HubSpot CRM + Marketing bundle.
- You can view the progress of your campaigns in real-time by looking at the contacts associated with each campaign.
- The contacts dashboard will allow you to see the activity of your contacts after a campaign has been sent out.
- The dashboard will show you the number of contacts who opened an email, clicked on a link or visited a website after that campaign was sent out.
If you would like to see more details about how each contact engaged with a particular campaign then you can click on the “See Detailed Report” button shown in the image above.
You will land on a detailed views page which will show you, amongst other things, all of the links that have been clicked by your contacts in the campaign, who is following your brand page on Twitter, what content has been downloaded, what web pages have been viewed by your contacts and other useful information.
Is Hubspot CRM Worth The Money?
There will come a time when you have to make a decision about CRM software. You need to decide if Hubspot CRM is worth the money.
First, you’ll have to ask yourself what your goals are. If you’re looking for a tool that will help you organize your sales funnels, then Hubspot CRM is for you.
This platform also specializes in marketing automation, so those looking for an all-in-one solution should keep looking.
HubSpot CRM does offer some valuable features, including:
- Full sales funnels
- Email campaign tracking
- Sales forecasting
- These features are well-designed and easy to use.
HubSpot prided itself on building a sales tool that is scalable and lightweight. HubSpot CRM is the company’s attempt to build out a custom CRM solution that can be used by businesses of all sizes.
HubSpot CRM is available in three packages: Starter, Professional and Enterprise, which scale based on your needs. Pricing ranges between $200 and $800 per month.
If you’re only looking to streamline your contact management and email marketing, then the starter package is probably sufficient. If you find that you need more robust functionality down the line, then there are two upgrade paths to help you scale (more on this later).
Hubspot’s core features have been refined over time, with different instances of “product-market fit” for each of the main areas Hubspot focuses on SEO, social media, marketing automation, analytics, contact consolidation & CRM, and sales productivity & lead management. Click here to latest deal.