What is the Best CRM on the European Market?

When it comes to managing customer relationships, having the right CRM system in place is crucial. With so many options available, it can be tough to determine which one is the best fit for your business. 

In this blog post, we’ll take a look at the best CRM on the European market, and explore their key features, and benefits. 

From small startups to large enterprises, there’s a CRM solution for every type of business, and we’ll help you find the perfect match for your needs.

1. HubSpot

HubSpot is a powerful marketing automation platform that helps companies attract and retain customers. The HubSpot CRM is a powerful tool for salespeople, marketers and customer service agents. 

It is a super efficient customer relationship management platform that offers a variety of features to help businesses manage and grow their customer relationships. 

Some key features of HubSpot CRM include:

  • Contact Management: Allows businesses to store and organize information about their contacts, including contact details, communication history, and notes.
  • Deals: Helps businesses track and manage sales deals, including the status of deals, associated contacts, and deal value.
  • Tasks and Activities: Enables businesses to create and assign tasks and activities to team members, and track progress.
  • Email Integration: Integrates with a business’s email inbox to automatically log email interactions with contacts, and allows businesses to track email opens and clicks.
  • Reporting and Analytics: Provides businesses with insights into their sales and marketing performance, including metrics such as deal close rates and website visitor behavior.
  • Customizable and Third-Party Integrations: Allows businesses to customize their CRM to fit their specific needs and integrate with other tools they use.
  • Mobile App: HubSpot CRM also has a mobile app which allows businesses to access and manage their customer data on the go.

2. Help Scout

Help Scout is a customer service tool that helps you provide better support. The software as a service (SaaS) solution has a free version, which is available for all users and includes basic features like creating contact forms and sending messages. 

There’s also an enterprise-level premium version. Help Scout requires no technical know-how to set up or use–it just works! The system provides time tracking, activity tracking, email marketing campaigns (for example: welcome emails), reporting tools such as segmentation reports and analysis dashboards.

So, you can see how each person interacts with your organization’s systems over time; this allows you to identify potential issues before they become problems for customers or employees alike.”

Key features of Help Scout:

  • Email Management: Allows users to manage and organize their email communications with customers in one place.
  • Help Desk: Enables users to create a centralized support center for customer inquiries and issues.
  • Automated Workflows: Allows users to automate repetitive tasks, such as assigning customer inquiries to the appropriate team member.
  • Knowledge Base: Allows users to create and share a library of helpful articles and resources with customers.
  • Reports and Analytics: Provides users with insights into customer behavior and support team performance.
  • Integrations: Help Scout can integrate with other tools such as Salesforce, Zendesk, Slack, and more.
  • Collaboration: Allows teams to collaborate and communicate effectively in real-time, ensuring faster response times and improved customer satisfaction.
  • Multi-language support: Help scout support multiple languages, which is useful for companies with customers who speak multiple languages.

3. Marketo

It is a marketing automation platform that helps companies manage their marketing campaigns and create a personalized approach to customer engagement. It’s best suited for companies that have a large marketing team, but it also has many features that can be used by smaller businesses as well.

Marketo is the most popular CRM on the European market because it’s easy to use, offers robust reporting options and integrates with other systems like Salesforce or Hubspot (which both have native integrations).

It offers a variety of features to help businesses manage and nurture their customer relationships. 

Some key features of Marketo include:

  • Lead management: Marketo allows businesses to capture, nurture, and qualify leads through a variety of channels, including web forms, landing pages, and email campaigns.
  • Marketing automation: It includes tools to automate repetitive marketing tasks, such as email campaigns, lead scoring, and lead nurturing.
  • Analytics and reporting: It provides businesses with detailed analytics and reporting on their marketing campaigns and lead data.
  • Personalization: Allows businesses to personalize their marketing campaigns and website content based on individual customer behavior and preferences.
  • Integration: It can be integrated with other business systems, such as Salesforce, to provide a seamless flow of data between different departments.
  • Landing pages and forms: Allows businesses to create and publish landing pages, forms, surveys and quizzes.
  • Email marketing: It has a built-in email marketing tool that allows businesses to create, send, and track email campaigns.
  • Mobile optimization: Marketo’s platform and features are optimized for mobile devices, making it easy for businesses to reach customers on the go.

4. Salesforce Chorus

It is a cloud-based CRM solution that helps businesses to manage their sales pipeline, customer relationships and marketing campaigns. It’s available as a standalone application or as part of the Salesforce Platform.

It is an easy-to-use solution with integrations for major business applications like MailChimp and Google Apps.

Salesforce Chorus is a data exploration and collaboration platform that is built on top of Salesforce. 

Some key features of Chorus include:

  • Data exploration: Chorus allows users to easily explore and analyze data from Salesforce and other sources, using a drag-and-drop interface and powerful visualization tools.
  • Collaboration: It allows teams to collaborate on data projects in real-time, with the ability to share insights, ask questions, and leave comments on data sets.
  • Governance: Provides robust data governance and security features, including role-based access controls, data lineage tracking, and compliance with industry regulations.
  • Automation: It allows users to automate data preparation tasks and workflows, reducing the time and effort required to get data ready for analysis.
  • Platform integration: Integrates with other Salesforce products and third-party tools, such as Einstein Analytics, Einstein Discovery, and Tableau.
  • Mobile optimization: It is optimized for mobile devices, allowing users to access and analyze data on the go.
  • Natural Language Processing (NLP): Uses NLP to understand the intent of the users and provide them with the most relevant data.
  • AI-driven insights: Chorus uses AI-driven insights to help users quickly identify patterns and trends in their data, and make more informed decisions.
  • Self-Service Data Preparation: Allows users to prepare their data without the need for IT, which enables faster data exploration and analysis.

Why is Hubspot the Best CRM on the European Market?

HubSpot is the best CRM on the European market. It has over 60,000 customers in Europe, which means that they are one of the most successful CRM companies in this region. 

They also have a great user interface and an easy-to-use platform that makes it possible for companies to manage their data more effectively than ever before.

There are several reasons why hubspot is considered the best CRM in European countries. 

Some of the key factors include:

  • It offers a wide range of features and tools for managing customer relationships, including contact management, sales automation, marketing automation, and customer service.
  • It is easy to use, and its user-friendly interface makes it accessible to businesses of all sizes.
  • It is fully integrated with other popular tools and platforms, such as Google Analytics, Salesforce, and Zapier, making it easy to sync data and automate processes.
  • It offers a range of pricing options, including a free version and paid plans, making it accessible for businesses of all sizes.
  • The company has a strong reputation for providing excellent customer service and support.
  • It also provides a wide range of educational resources and courses to help users make the most of their CRM, as well as a large community of users who share best practices and tips.
  • In European countries, hubspot has a strong presence and has many local partners and customers.

What is the Best CRM Solution for a Start-up in Europe?

HubSpot is a popular CRM solution for start-ups in Europe for a few reasons:

  • It offers a free CRM platform that includes basic features such as contact management, lead capture, and email marketing. This can be a cost-effective solution for start-ups with limited budgets.
  • It is user-friendly and easy for teams to navigate, making it a good option for start-ups with limited resources.
  • Itt has a wide variety of integrations with other tools and software that can be useful for start-ups, such as Salesforce, Slack, and Google Suite, which can help to streamline business processes.
  • The platform is built to grow with your business, so it’s a scalable solution that can adapt to the growth of your start-up.
  • It has a great customer support team, which can be a valuable resource for start-ups that are new to using a CRM.
  • Hubspot has a good reputation in Europe, and many of its customers are satisfied with the service.
  • It provides a high level of data security, which is critical for start-ups that handle sensitive customer information.
  • It offers a high level of customization, which allows start-ups to tailor the solution to their specific needs and goals.
  • It has a large community of users, which can be a valuable resource for start-ups looking for tips and best practices for using the platform.
  • It offers a variety of pricing plans that can be tailored to the size and budget of a start-up.

Hubspot is a versatile, reliable and cost-effective CRM solution that can support the growth of a start-up, and it’s a great choice for start-ups in Europe looking for a CRM.

Keys to choose the best CRM solution for a start-up:

  1. Identify your specific business needs and goals for using a CRM solution.
  2. Consider the scalability of the CRM to accommodate future growth.
  3. Look for a user-friendly interface that is easy for your team to navigate and utilize.
  4. Evaluate the integrations offered with other tools your start-up already uses.
  5. Compare pricing options to find a solution that fits within your budget.
  6. Check the level of customer support offered by the vendor.
  7. Research the vendor’s reputation and customer reviews.
  8. Consider the level of data security offered by the CRM.
  9. Evaluate the level of customization offered by the CRM, as it can be a key to tailor the solution to your specific needs.
  10. Test the solution before making a final decision to ensure it meets all of your needs and requirements


In conclusion, Hubspot is the best CRM in Europe for a number of reasons. Firstly, its all-in-one platform offers a comprehensive suite of tools for marketing, sales, and customer service, allowing businesses to streamline their operations and increase efficiency. 

Additionally, its user-friendly interface and customizable features make it easy for teams of all sizes and levels of technical expertise to effectively manage and track customer interactions.

Furthermore, its integration capabilities with other popular tools and platforms, such as Salesforce, Mailchimp, and WordPress, allow for seamless data transfer and streamlined workflow. 

This enables businesses to easily track customer interactions across multiple channels, providing a more complete view of the customer journey.

Finally, It offers a wide range of pricing plans, making it accessible for businesses of all sizes, from small startups to large enterprises. With its powerful capabilities and flexible pricing options, it’s no wonder that Hubspot is the leading CRM choice for European businesses looking to improve their customer relationships and drive growth.

What are you waiting for? Sign Up Hubspot and take your start-up business to the next level.

Category: CRM
Posts created 358

10 thoughts on “What is the Best CRM on the European Market?

  1. Great post. I was checking constantly this blog and I’m impressed!

    Very helpful info particularly the last part 🙂 I care
    for such information a lot. I was seeking this particular info
    for a very long time. Thank you and best of luck.

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