Hubspot marketing tool review will demonstrate that is it something you need for your business. With an automated marketing tool, there will be no need to hire an entire team of marketers. Every business owner can handle marketing on their own, as it only takes one person to run ad campaigns with the help of a good marketing automation tool. Sounds interesting, right?
The automated marketing tools act as the middleman between you and your customer. It reaches out to the customers, sends out ads and brings them back to your business site.
You can set up customized marketing plans for each of the customers based on their history with your business.
With the help of such a software, you will never miss a customer again and your business will grow rapidly.
In this article, let’s explore the Hubspot marketing tool review which is one of the best marketing automation software you can go for without further thinking.
What is Marketing Software?
Marketing software is a category of business software that enables businesses to market and sell products and services to customers over the Internet.
Marketing software applications often include features such as web analytics, email marketing, social media marketing, mobile marketing, marketing automation, search engine optimization (SEO), ad management, local storefront management, content management and digital asset management.
What is the HubSpot Marketing Tool?
Hubspot is the world’s most advanced inbound marketing and sales platform, which enables businesses to attract visitors, convert leads, close customers, and sell more stuff.
It is the world’s leading provider of all-in-one inbound marketing and sales software. It combines a powerful content marketing engine (blogging, social media publishing, podcasting), and a sales acceleration engine (lead management, email delivery, web forms) for the world’s leading companies.
Key Takeaways:
- It offers its users with a variety of features that include: a HubSpot CRM (customer relationship manager), web analytics, landing pages, contact forms and more.
- Also, this tool provides you with an inbox that allows you to track all of your online contacts.
- The main reasons why people buy this tool is because it is easy to use, has an affordable price, and comes with lots of useful features.
- This tool is available in several different templates that are designed to match your business goals. You can choose the template that suits your needs.
- Some of the things that make this product so great are its friendly user interface, easy set-up process and affordable price plan.
Key Features of HubSpot Marketing Tool
In the Hubspot marketing tool review, now it’s time to find the key features of this marketing automation tool. Hubspot is the best marketing automation software that enables you to create your website, email, landing page and even your mobile app. It will manage your social media and digital marketing campaigns in one place.
Now let’s take a look at the key features of Hubspot marketing hub tool.
1. Blog
The demand for content is growing; consumers are turning to search, social media and other places to find information about products and services.
If you want to be a hub, you have to be a hub. No matter if your business is just starting out or if you’ve been in the industry for decades, there is no way to build an authoritative brand by only writing about your own products and services.
The fact is, the vast majority of people are not going to buy from you today, so why aren’t you talking more about their problems and all the things they can do to fix them?
You need to establish yourself as an authority on whatever it is you do best. And there is no better way to do that than by creating content that teaches your audience how to make their lives easier.
Businesses that can publish helpful blog posts and compelling content can gain a competitive edge and attract new customers.
It’s clear that great content isn’t enough to attract readers; you need innovative calls-to-action to convert readers into customers.
With the HubSpot Marketing Hub, you can publish content your audience is looking for, and get discovered in search, social media, and beyond.
Add calls-to-action that convert readers into customers with landing pages and lead forms: more than just a blog feature, this is a powerful new way for businesses to connect with prospects.
The HubSpot SEO team has an SEO-Driven Publishing platform so your content can tap into the company’s proprietary SEO algorithm that powers its own website.
This means your blogs will get found in search, but also social media sites like Facebook and Twitter.
2. SEO
Get insights and recommendations on blog posts, pages and landing pages based on what’s already working for your competitors, so you don’t have to start from scratch. Upload your existing blog posts or pages to find out what keywords are already working for your competitors.
HubSpot’s marketing hub also helps you execute your content strategy. You can quickly optimize your content as you type by getting insights and recommendations on blog posts, pages, and landing pages based on what’s already working for your competitors.
This allows you to write better content that outranks your competitors’.
3. Ad Tracking & Management
Track and manage your Facebook, LinkedIn and Google ad spend from one place with Ad Tracking & Management. Save time by automatically pulling in all of your ad data from these sources into HubSpot.
Appearing on the Campaigns tab of your HubSpot account, Ad Tracking & Management will help you stay on top of ad performance and budget spend.
After you connect your account(s), Ad Tracking & Management will fetch ad data and deliver an easy-to-read summary of your costs, clicks, leads, and sales. Align your marketing efforts across channels to see which ads are performing best and what you should be investing in next.
With Ad Tracking & Management, you can measure all your marketing channels in one place so you can stop guessing what’s working.
Find out which ads get the best response from customers, optimize your ad spend and get more conversions from your marketing budget.
4. Social Media Management
The social media landscape continues to rapidly evolve. That’s why you need a social media management solution that keeps up.
With one platform, you can manage a wide variety of social channels, including Facebook and Twitter; publish to these channels from a single interface; make quick updates to ensure you’re providing the best experience for your customers; and measure campaign effectiveness.
Stop letting important interactions go unnoticed. Monitor and prioritize conversations, and publish to social networks with the same tool you use to create campaigns.
5. Video
HubSpot video is a hub for all your video-related activity — you can use it to upload and share your videos, create playlists, and easily embed videos into your content.
Video can be an incredibly powerful way to tell your story. Using Video in your marketing strategy can keep your audience engaged instead of distracted. In fact, 84% of people would rather watch a video about a product than read about it.
HubSpot’s Video Library is a new way to store and organize your video files in one convenient location in HubSpot.
You’ll have one place to monitor, track, and share your videos—making it easier than ever before to record and share compelling video content.
6. Live Chat
To help businesses connect with new and existing customers, Hubspot Live Chat also helps businesses qualify leads.
When users sign into their accounts, they’re prompted to share their name and company. This creates an opportunity to not only make a human connection but also grow their database of contacts.
1. Easy to Set Up – Hubspot live chat is plug-and-play, so installation takes just minutes. It’s also compatible with all web browsers and mobile devices. Once it’s installed, you can set up a welcome message for your visitors. After that, you’re ready to start qualifying your leads.
2. Get an Edge Over Your Competition – “Live chat converts 4X better than email, and 4X better than social media.” – Adobe
Hubspot live chat makes it easier to qualify leads by allowing visitors to schedule a demo or sign up for a free trial of your product, instead of leaving your website or app. You can then follow up right after the chat or have human-powered automation follow up later on.
3. Maximize Conversions – Hubspot live chat is built right into the Hubspot CRM, so you can record all of your interactions and easily share them with your sales team. Sales reps can see what’s been said, view their past chats, and even send their own messages while they’re working from anywhere.
With Hubspot Live Chat, you don’t have to worry about losing prospects when you need to attend to other tasks. This way, you can keep moving leads down the funnel toward conversion.
Their marketing tool helps businesses get more qualified leads in less time so they can focus on the conversations that matter most.
How is Hubspot Marketing Hub Different From Marketing Software?
Hubspot marketing hub is a cloud based application that provides the tools you need to create and execute your marketing strategy. It leverages the power of inbound marketing, but extends beyond a traditional inbound marketing platform.
With HubSpot Marketing Hub, you get all of your marketing data, insights and analytics in one place. You’ll have access to all your data and reports in one convenient location on your computer or mobile device, which means you won’t have to bounce between multiple functions or export and import multiple spreadsheets.
In addition to having all of your data in one place, you’ll also get valuable insights from our automation engine so you can track the performance of individual marketing tactics against key business goals.
The integrated interface has one-click reporting that includes predefined and customizable templates for email, social and blogging. This allows you to easily generate reports from any data source within minutes.
You can even see how certain changes affect the performance of different aspects of your business without having to wait for data to be updated.
As an added bonus, when you search for a definition or synonym, we’ll automatically add that word to your custom dictionary so you can easily find it again later.
Why Do You Need a Hubspot Marketing Hub?
Nowadays, every company needs an online marketing hub to promote their products and boost their sales. And there are a number of online marketing platforms available which offer some services for free, but not to the extent that HubSpot does.
An effective marketing strategy is critical for business growth. A key component of any good strategy is an integrated approach to marketing which combines traditional marketing channels with newer marketing technologies like social media and email marketing.
The growth of an SME (small to medium-sized enterprise) hinges on the ability to scale capacity without necessarily increasing the number of personnel.
Easy, affordable access to integrated marketing technologies is therefore one of the best ways to scale business performance while reducing overheads.
Reaching clients online has become a necessity across almost every industry and a challenge faced by companies of all sizes is how to get the most out of digital marketing.
HubSpot offers the solution with its inbound marketing tools. Get started with Hubspot marketing hub and enjoy the best deal.
