Marketing analytics is a critical part of your marketing efforts. It helps you understand what works and what doesn’t, so you can improve your sales team’s performance or boost ROI.
In this article, we’ll cover: definition of marketing analytics, importance, benefits, future and HubSpot marketing analytics tool.
What is Marketing Analytics?
Marketing analytics is the process of collecting and analyzing data to make better decisions.
Analytics can be used to improve marketing, sales, customer support and product development. It helps you gain a better understanding of your customers, which in turn helps you improve your return on investment (ROI).
It also can help you gain a better understanding of your customers, which in turn helps you improve your return on investment (ROI). It’s an essential tool for business owners and marketers.
Benefits of Marketing Analytics
Marketing analytics is the process of gathering, analyzing, and interpreting data that is used to make informed marketing decisions.
It can be used to measure the effectiveness of a campaign or marketing activity. This can be done by measuring the changes in customer behavior following an advertising campaign.
It also helps marketers understand their customers better by providing insights into their interests, behaviors, and needs.
Let’s take a look at the key benefits of marketing analytics tools.
1. Gain a Better Understanding of Your Customers
It is the process of gaining a better understanding of your customers. This can be done through various channels such as online surveys, web analytics, social media monitoring and others.
The two steps to marketing analytics are:
- Understand customer behaviour: Use data to understand what customers do, how they use products or services and why they buy from you over competitors (or not at all). For example: How many times did someone click on an advertisement? What’s their average time spent on our website? How many times have they purchased something from us so far this year?
- Understand customer needs: Learn about your target audience by interviewing them directly or conducting market research studies like focus groups or surveys through third-party vendors who specialize in this field such as Qualtrics Inc., SurveyMonkey Inc., WireMasters Inc., We Ask a Lot LLC etc.; use these insights to create strategies that will help increase sales revenue while reducing costs associated with advertising campaigns.”
2. Improve Return on Investment
ROI is a key metric to measure the success of your marketing efforts. It’s calculated by taking the value of sales generated by marketing efforts and dividing it by their cost.
The higher this number, the better—in other words, if you can get customers who pay more than they would have otherwise paid for your product or service (or even buy more often), then you’ll have an easier time making money from that particular product/service.
The key thing to remember about ROI is that it doesn’t matter how much money you spend on something; what matters is whether or not those investments lead to increased revenue and profits down the road.
3. Get More Out of the Budget You Have Available
The data that you collect will help you get more out of your budget. You can use the data to see what is working and what is not, so that you can make improvements in your marketing efforts.
It’s also a great way to determine where more money could be spent on marketing, since it will allow for better decisions about which areas need improvement and which ones are doing well.
In addition to using analytics for strategic purposes (such as determining how much money should be spent on each campaign), there are numerous other applications for these reports:
4. Don’t Rely on Guesses and Hunches
Anybody can make a prediction, but only the most seasoned marketing experts can use data to help you make better, more informed decisions.
You’ll need to be able to identify what works for your business and why it works—and then apply that knowledge across multiple channels and markets.
That’s where marketing analytics comes in: it’s an invaluable tool that allows you to measure performance accurately, so you can see which tactics are working best (or not).
5. Learn From Your Mistakes and Adjust Accordingly
One of the biggest mistakes you can make when it comes to marketing analytics is not learning from your mistakes. You should always be open to feedback, and don’t get defensive if someone points out a problem with your campaign.
If you have any questions or concerns about something in your analytics, don’t be afraid to ask for help—it’s better than leaving things as they are!
Don’t let yourself feel bad about admitting that there are things about which you’re unsure; instead, try asking for suggestions on how best to approach these issues moving forward.
6. Help Your Sales Team Work Better
Marketing analytics helps your sales team work better. It can help them get more leads, which means they’ll be able to close more deals and make more money.
And, if you have a lot of data about the customers who’ve been buying from you for years, it makes sense that these people are going to be more likely to buy from you again—and maybe even refer their friends or family members as well!
I’ve seen marketing analytics lead directly towards increased profits for many businesses I’ve owned; one example was an independent restaurant in New York City that was struggling financially until they started using marketing analytics software on a daily basis.
The number one problem: no one knew what was happening in terms of customer satisfaction or loyalty levels among various demographics (elderly vs young).
They were able to track all sorts of metrics like average check size per table member after each meal or whether people would recommend our restaurant based on their experience there; these insights helped them figure out ways they could improve their service quality and increase revenue going forward.”
7. Marketing Analytics Can Help You Increase Sales.
It can help you increase sales by helping you identify and personalize the right message for each customer.
For example, if a customer is buying a product on Amazon, they may be more willing to pay for shipping fees if they’re notified about them before buying the product. Marketing analytics can also be used for customer loyalty programs.
By analyzing customers’ purchase habits, you can determine who is most likely to buy a specific product.
This allows you to target these “high-value” customers with personalized promotions that encourage them to buy more of your products.
What is the Future of Marketing Analytics?
Marketing analytics is a key part of modern marketing. It’s the science of using data to improve your products, services, and strategies.
The future of marketing analytics is AI and ML (machine learning). These technologies will allow businesses to make more informed decisions about their customers’ needs—and that’s just the beginning!
In addition to increasing customer retention rates by analyzing social media posts, companies can use predictive analytics tools to forecast sales based on historical performance data or other factors that may impact revenue levels later down the road (like weather).
Predictive models also help marketers predict which types of ads are likely most effective at driving traffic from one website type over another.
Why is Hubspot the Best Marketing Analytics Software?
HubSpot is the best marketing analytics software because:
You can create your own dashboards and widgets in minutes, then add them to your website with a few clicks. No technical knowledge is required!
In addition, your business’s needs will determine what level of customer support you need from HubSpot, but for most businesses that are just starting out and don’t have much money invested yet in their websites or apps.
- HubSpot’s marketing analytics software is a powerful tool that helps marketers collect, organize, and analyze data about their marketing efforts. It also provides insights on how to improve the marketing campaigns.
- It provides you with all the information you need to make data-driven decisions. It has a robust and scalable CRM that is perfect for any size of business.
- The Hubspot CRM comes with an integrated marketing suite that includes email, social media, website analytics, blogging and lead generation tools.
- It’s easy to use and it integrates with other tools like Google Analytics, MailChimp, Salesforce, WordPress, etc. Plus it has a beautiful design that makes it more user-friendly than any other analytics software out there.
Market analytics is a great way to help you increase sales, but it can be easily overlooked. Marketers are busy trying to run campaigns and keep up with new marketing trends, but it’s important that they understand the basics of marketing analytics so they can make better decisions about where their money should go.
HubSpot’s free trial allows you to try out our features while still being able to use your own data in case something goes wrong with ours!