As part of our efforts to help small business owners make every dollar count, we’ve been committed to helping small business owners get the most out of their investment in Hubspot.
In fact, one of the biggest reasons small businesses switch to Hubspot is that they’re looking for more value from their CRM.
In fact, a new report from Hubspot and BrightFunnel found there’s a 7x increase in website leads from inbound marketing efforts when companies use inbound marketing tools like email, blogging, SEO and social media.
When you add on top of that their Mobile App and Website Grader, there’s no doubt they’re the most full-featured and affordable CRM for small businesses.
But if you’re still on the fence about switching from your current CRM solution to Hubspot, read on for our top five reasons you should make the switch today.
In this arctic, we will provide you with a comprehensive guide on how to choose the best CRM for saas and more.
1. Real-time data
Real-time data collection is a cornerstone of customer experience management solutions. And with the growing popularity of Saas solutions, real-time data is becoming more important than ever.
However, enterprise customers are still reeling from the aftermath of Y2K and the resulting technology backlash. As a result, many are wary of adopting new solutions that require integration with their existing software infrastructure.
In North America alone, there were about 200 B2B software companies in 2016. The total revenue generated by those companies in 2016 was over $106 billion. And yet, only one company, Salesforce, generates annual revenues of over $10 billion.
This means that while the market may be big, profitable growth is elusive to most. The key to success is to integrate your CRM solution in real-time with other business applications such as your accounting systems, supply chain management and financial software.
Doing so will help you avoid duplicate workflows, non-enterprise grade security issues and higher costs associated with manual data entry.
With 96% of businesses still using spreadsheets or their email to store customer data, there’s a huge opportunity for CRM vendors who can capture their attention.
By 2025, it is projected that worldwide real-time data capture will reach $18 trillion, up from $11 trillion in 2017.
2. Advanced insight
Advanced insight is important for Saas CRM. Why? More than 82% of customers are willing to invest more in a company that clearly demonstrates value.
And this desire is growing, with customers valuing customer insight more than twice as much as they did just 2 years ago (84% vs. 39%). This desire isn’t limited to the largest companies – it’s prevalent across all B2B segments.
Everyone has different reasons, but they all fall into two main categories;
To help salespeople – It is to help salespeople get more leads and close more deals. The salespeople are the ones who have to do the real work and you have to make sure they don’t just use it as another way to do the job. This is where advanced insight comes in.
Advanced insight brings your sales team into alignment by giving them a single source of data that informs every single decision they make.
To help marketing – It is to help marketers do their jobs better. If your marketing manager has to share access to their database with the sales team, they will then do things like creating fallacious incentive programs that the sales team will never follow through on: The truth is, you are going to waste money on them. You are better off spending it on paid search or social media ads where you know you will get some ROI.
3. Easy for a non-technical buddy
User-friendly software products win over customers’ hearts when they have the capability to deliver value and make them feel special. The most successful product of a company is those that deliver added value to the user without fail.
User-friendliness significantly reduces the risk of incorrect data entry. For example, it’s easy to confuse last name and first name on a mobile screen. It’s much easier to send the email with the correct name in it if you don’t have to retype your email address every time.
Without user-friendly CRM software, the risk of entering incorrect data will increase, which may result in changes to business continuity and reputation.
4. Website behaviour data
Data is the lifeblood of any business in 2017. The companies that have access to more data and know-how to utilize it better will win, and companies that don’t will lose. There is no data more important than that which comes from your website.
This is where your customers are interacting with you on a daily basis, and it’s when your customers are most willing to provide you with the answers you need to guide your business decisions.
5. Lead enrichment
Why is lead enrichment important for Saas CRM? – Lead enrichment is the process of enriching your marketing data with additional information about your prospects and existing customers.
In order to turn leads into sales, you need to provide relevant information to the right people at the right time. This is where lead enrichment can play a crucial role in your SaaS organization.
Any valuable lead generation campaign will bring a large number of leads into your database. However, not all of these contacts will qualify as opportunities. Even if they do, you might want to provide extra information that would help connect with them better. This is where lead enrichment can help you. In fact, lead enrichment is one of CRM’s most powerful features.
One of the most common uses of lead enrichment is making sure that each contact in your database is linked to their website and social media profiles.
Another way to utilize lead enrichment is to add qualitative information about your contacts – for example, the industry or job title that they are found in or their company size or growth stage.
Besides, lead enrichment allows for companies to truly see what kind of person they are dealing with. With this information, companies can tailor their sales approach and use the perfect pitch for their audience.
This means that your product or service is actually being viewed by someone ready to spend money on it and not just a random person.
6. Marketing automation
Marketing automation is one of the most important features for any SaaS company. Marketing automation in CRM helps you to reach out to your target audience over a longer period of time.
This way you will be able to increase your conversion rate while decreasing your marketing expenses.
7. Data Security
No one can deny the importance of data security and privacy these days. With the way that technology is progressing, it’s becoming more and more important to make sure that your data is safe.
These days, cyber-attacks are more common than ever. There was a reported 72% increase in cyber-attacks, globally, from 2015 to 2016. The cost of a data breach for an SMB can cost as much as $61 per customer record.
Creating a culture of security is a top priority for businesses with cloud-based CRMs since there are so many opportunities for cyber attacks.
You’ll want to outline the basics of your information security policy, including how you will promote awareness of security threats, who will be responsible for the security and how often training should occur.
What to Focus on Saas CRM?
If you’re looking for CRM software that supports SaaS—and chances are, whether you know it or not, you are—there are two things you should know about us:
- HubSpot is built on the principle that the software should be easy to use and intuitive. and it is.
- You should never have to choose between having a tool that helps you manage every aspect of your business or one that works seamlessly with all your other tools. With HubSpot, you can have both.
HubSpot CRM on the same intuitive platform we use to create and manage our own lead generation and marketing campaigns.
So whether you’re new to marketing or an experienced pro, you’ll love the simplicity and functionality of HubSpot which is considered one of the best CRM for Saas.
Is HubSpot The Best CRM for the Saas Industry?
The advantages offered by HubSpot CRM for the Saas industry are many and varied. Businesses of all sizes can benefit from them. HubSpot is great for the Saas CRM industry.
Furthermore, there are several companies that are willing to compromise their data security in order to make more profit. Some of them do not even have a properly working website, but they still want to go online and change the world of digital marketing.
In this regard, there are many things that you should know before choosing the best CRM system for your Saas business.
HubSpot CRM is all you need to grow your software company faster. Get started with HubSpot and enjoy e a free trial now.